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Develop understanding of the power of effective representation. Media studies students can choose varied road safety texts for the this assessment activity.
Internal assessment resource for:
Achievement Standard 91250: Demonstrate understanding of representation in the media.
Students demonstrate understanding of how road users are represented in short media texts designed to educate a target audience about keeping themselves, peers and family, safe in and around cars. This is a Quality Assured Assessment Material certified by NZQA.
Media studies NCEA Level 2 [DOCX, 2.3 MB]
Media studies NCEA Level 2 [PDF, 882 KB]
Your students can learn more about each of the NZ Transport Agency’s advertising campaigns.
Background information includes:
Our advertising (main Waka Kotahi website)(external link)
In-depth information is in our Advertising Guide. This guide helps Waka Kotahi staff and approved organisations to produce effective ad campaigns. It is now available here as an educational resource for teachers and students.
