Skip to content

Access keys for

  • h Home
  • m Menu
  • 0 Show list of access keys
  • 2 Skip to content
  • 3 Skip to top

Project Zebra: pedestrian crossing campaign

Two people with a banner about safely using pedestrian crossings.

A short-duration high visibility campaign to increase awareness of safety around pedestrian crossings near schools. Includes creative ways to communicate messages to students and motorists.

Thanks to WAVE, Timaru District Council, Auckland Transport, NZ Police.

What is Project Zebra?

A week-long promotional event run in a particular school to raise student awareness of why and how to use pedestrian crossings safely.

Audiences also include families and whanau, and local motorists.

Messaging includes student leaders with placards, informative post cards sent home to families, plus banners and electronic signs on display in the streets around the school.

Who gets involved in Project Zebra?

Local coordinators organise the project in partnership with police and, at the school, either a safe travel lead teacher or member of the senior leadership team.

The team for the pilot in Timaru included:

  • Jane Sullivan, a health promotor from WAVE – Wellbeing and Vitality in Education
  • Daniel Naude, South Canterbury Road Safety Coordinator
  • Deb Quested, Police School Community Officer
  • Robyn Cooper, Lead teacher at Highfield School

The messaging collateral was adapted from resources kindly shared by Auckland Transport.

“Project Zebra certainly got the school community talking.  We also noticed a larger number of children using the crossing to get rewards.  With regards to improving driver behaviour on Wai-iti Road, traffic was certainly going slower and more aware during the focus week. It will be telling if this continues.” 
Robyn Cooper, Highfield School 


Read more in this media coverage

Project Zebra to increase South Canterbury children's awareness of zebra crossing use (Stuff)(external link)


Downloads to support your own Project Zebra

Quick Guide: Project Zebra [PDF, 301 KB]

Simple step-by-step details on how the Timaru pilot was carried out.

Project Zebra banners and postcard [ZIP, 5.9 MB]

These PDF and image files contain logos for the Timaru pilot. Feel free to swap in your own logos using photo editing software.

Top Feedback