A short-duration high visibility campaign to increase awareness of safety around pedestrian crossings near schools. Includes creative ways to communicate messages to students and motorists.
Thanks to WAVE, Timaru District Council, Auckland Transport, NZ Police.
A week-long promotional event run in a particular school to raise student awareness of why and how to use pedestrian crossings safely.
Audiences also include families and whanau, and local motorists.
Messaging includes student leaders with placards, informative post cards sent home to families, plus banners and electronic signs on display in the streets around the school.
Local coordinators organise the project in partnership with police and, at the school, either a safe travel lead teacher or member of the senior leadership team.
The team for the pilot in Timaru included:
The messaging collateral was adapted from resources kindly shared by Auckland Transport.
“Project Zebra certainly got the school community talking. We also noticed a larger number of children using the crossing to get rewards. With regards to improving driver behaviour on Wai-iti Road, traffic was certainly going slower and more aware during the focus week. It will be telling if this continues.”
Robyn Cooper, Highfield School
Read more in this media coverage
Simple step-by-step details on how the Timaru pilot was carried out.
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